The same way as the wine industry itself, wine tourism has had a fast development in Brazil in the last 20 years. With the growth and professionalizing of the wineries, adequate spaces were created to receive visitors. However, this advance has not affected the receptivity of the enterprises. As most of the times the wineries have a familiar identity, the tourists are usually received by the company owners themselves, or by the oenologists responsible for the elaboration of the wines.
As with the production of wine itself, most of the wine tourism routes can be found in the state of Rio Grande do Sul, in the extreme south of Brazil - near the frontiers of Argentina and Uruguay. But the newer grape and wine centers, such as the Planalto Catarinense and the Vale do São Francisco, have already organized a good offer of attractions to the travelers. The good availability of airports, roads in good conditions and efficient signalization make the trip to the main routes easier. In the busiest regions, it is also possible to enjoy a comfortable hotel structure, formed basically by hotels localized in the cities that serve as references to the wine tourism poles or bed & breakfasts inside the wineries themselves.
Besides discovering delicious wines, tourists have the chance to prove the local cuisine, to check the cultural schedule and the Brazilian folklore, and to do shopping, among many other attractions. The wine tourism experience in Brazil is very far from the stereotype of the beaches and popular parties, which makes it a pleasant surprise to any traveler.
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