Sparkling wines are responsible for 30% of the total exported and gained in value by 64%, compared with the same period last year
Keeping up with the increase of nearly 50% in Brazilian wine and sparkling wine exports achieved in 2017, the wine sector celebrates having maintained similar percentages in the first quarter. Between January and March 2018, over US$ 1 million were made in sales, having shipped 553,210 liters of Brazilian labels Abroad, representing an increase of 44.3% in value and 48.7% in volume, compared with the same period last year. The main buying markets were Paraguay, Chile, the United States, Singapore, and the United Kingdom. Actions to promote and publicize Brazilian wines in foreign markets are made possible by Wines of Brasil – a sector project formed in partnership between the Brazilian Wine Institute (Ibravin) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Sparkling wine exports stood out significantly this period, which went up 64% in value, compared with the same period last year, and present an average value per liter of US$ 4.88. Still wines, in turn, registered a 37% increase and an average value per liter of US$ 2.25. In this period, the bubbly labels demonstrated a 30% participation in sales.
According to Diego Bertolini, the Promotion manager of Ibravin, the result is aligned with the sector’s new positioning in the international scene, which was launched in March at ProWein, the segment’s largest world fair, held in Germany.
“With sparkling wines, we were able to export with value added to more mature and competitive markets such as the United States, the United Kingdom, and Asia. As for wines, we have logistic proximity and a related sense of taste and, therefore, related products, with the markets in Latin America,” observes Bertolini.
The marketing logic highlighted by the manager of the project is justified when one takes note of the main markets buying Brazilian labels (see figure below). For the following months, actions by Wines of Brasil are scheduled in New York and the United Kingdom. As for the second semester, the schedule contains events focusing on Latin America, the United States, and China.
BRAZILIAN WINES AND SPARKLING WINES EXPORTS
Main importers of Brazilian wine
1 - Paraguay
2 - Chile
3 - United States
4 - Singapore
5 - United Kingdom
|Main markets for Brazilian fizz||Main markets for Brazilian wine|
|1 - Chile||1 - Paraguay|
|2 - Singapore||2 - United States|
|3 - United States||3 - United Kingdom|
|4 - United Kingdom||4 - Bolivia|
|5 - China||5 - Japan|
About Wines of Brasil and 100% Grape Juice of Brazil
Wines of Brasil and 100% Grape Juice of Brazil are initiatives to commercially promote Brazilian wines, sparkling wines, and grape juice in the foreign market, developed since 2002 between Ibravin and Apex-Brasil. The sector projects currently rely on the participation of 42 wineries. Their target markets are the United States, United Kingdom, China, and Paraguay. In recent years, nearly 95% of the companies that adhered to the initiatives were able to continue exporting, due to the support and training programs offered and the sector’s work in consolidating the national labels’ image Abroad. More information can be found on www.winesofbrasil.com, www.grapejuiceofbrazil.com, and www.ibravin.org.br.
Wines of Brasil Press Office
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