In the three days of ProWein, the world’s largest wine fair, in Düsseldorf, Germany, which ended Tuesday, the 20th, the wineries attended to more than 500 visitors in the Sparkling Brazil Lounge alone, and the full room during the talk at the event’s forum demonstrated that the strategy to focus on sparkling wine as the flagship of the national vitiviniculture sector was the right bet.
The 11 Brazilian wineries made a toast to the results in the project’s 14th participation in the fair. They accounted for an increase of approximately 30% in trade meetings, with visitors from 17 countries and a business projection for the next 12 months that is 60% greater than last year’s edition, potentially arriving at US$ 1.6 million. The companies’ participation was made possible by the Wines of Brasil sector project, developed by the Brazilian Wine Institute (Ibravin) – through the Vitiviniculture Development Fund of Rio Grande do Sul (Fundovitis) – in partnership with the Brazilian Trade and Investment Agency (Apex-Brasil). The stand was also supported by the Secretariat for Economic Development, Science, and Technology of Rio Grande do Sul.
“The market has shown increasingly greater recognition of Brazil as a reference among the countries of the southern hemisphere in elaborating sparkling wines,” explains Ibravin’s Promotion manager, Diego Bertolini. “The fair was a success. In addition to the companies closing partnerships with new importers, they closed good sales during the event itself,” he celebrates.
Aside from buyers from the project’s target countries – the United States, United Kingdom, and China – the stand received visitors from Ireland, the Netherlands, Sweden, Portugal, Belgium, the United Arab Emirates, Israel, and France. Regarding this last country, Bertolini informs that some Brazilian wineries closed with importers to this competitive market. “The interest in Brazilian sparkling wine is growing and ends up surprising buyers and consumers positively,” analyzes the manager. Last year, only one of the exhibiting wineries exported 12,000 bottles to France.
About Wines of Brasil and 100% Grape Juice of Brazil
Wines of Brasil and 100% Grape Juice of Brazil are initiatives to commercially promote Brazilian wines, sparkling wines, and grape juice in the foreign market, developed since 2002 between Ibravin and Apex-Brasil. The sector projects currently rely on the participation of 42 wineries. Their target markets are the United States, United Kingdom, China, and Paraguay. In recent years, nearly 95% of the companies that adhered to the initiatives were able to continue exporting, due to the support and training programs offered and the sector’s work in consolidating the national labels’ image Abroad. More information can be found on www.winesofbrasil.com, www.grapejuiceofbrazil.com, and www.ibravin.org.br.
Wines of Brasil Press Office
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