Eight Brazilian wines shall be presented by the educator and wine specialist Thiago Mendes, this coming Monday (23rd) in London. The goal here is to arouse interest on the part of the consumer public.
Brazilian wines have attracted the interest of consumers in many parts of the world. Proof of this lies in the export figures, which are 17.3% up on the figures for 2017. In addition, targets have been surpassed at international trade fairs, and with regard to demand for courses and workshops.
To take advantage of the favourable moment, sectorial project Wines of Brazil shall, this coming Monday (23rd), take to the International House in London (England, United Kingdom) the first edition of ‘Discover Brazilian Wines – Take a tour of Brazil’s diverse wine regions at this exciting tasting’. Wines of Brazil is a joint development by the Brazilian Wine Institute (Ibravin) – through the Foundation for the Development of Wine and Grape Production in Rio Grande do Sul (Fundovitis) – together with the Brazilian Agency for Promotion of Exports and Investments (Apex-Brazil).
In partnership with Eno Cultura, the company responsible for the courses offered by the Wine and Spirits Education Trust (WSET) in Brazil, eight different still and sparkling wines shall be tasted. The presentation shall be the responsibility of the educator and wine specialist Thiago Mendes, who has already worked in the wine sector in England for ten years. Founder and director of Eno Cultura and ambassador of the International Wine Challenge for Brazil and Mexico, Mr Mendes says that the Brazilian wines shall be very well represented by the chosen wines, both in terms of quality and diversity of styles.
The workshop shall be held with the support of the Brazilian Embassy in London, and the ultimate goal is to show the quality of Brazilian wine produce. The Embassy has been a hub for the promotion of Brazilian wines in the United Kingdom, by organising participation in local gastronomy events, and other activities aimed at think tanks and specialists in the segment.
According to the Brazilian Ambassador to London, Eduardo dos Santos, the choice of WSET for this action is due to its excellent reputation as world leader in oenology courses, with certificates and qualifications that are renowned and accepted around the world. “Our expectations are now that the workshops and tastings of Brazilian wines shall be part of the WSET events calendar”.
The Promotion Manager at Ibravin, Diego Bertolini, also explains that this initiative has an educational side, to further arouse British people’s interest in the products. “The fact that we have sold out all the tickets in a short time shows that there is certainly interest on the part of the consumer public, for our wines. Another positive point worth mentioning is that all the wines that shall be savoured here can be found on the United Kingdom market”, he says.
The products to be showcased at the event are: sparkling wines Cave Geisse Extra Brut 2014, Salton Lucia Canei Rosé, Aracuri Brut Rosé, Aurora Moscatel, Miolo Cuvée Giuseppe Chardonnay, and still wines Guaspari Vista do Cha Syrah, Pizzato DNA 99 and Raízes Gran Assemblage.
The United Kingdom is one of the three main target markets for Wines of Brazil. In 2017, total sales of Brazilian wines to the country came to USD 350 thousand. This sum should be surpassed easily in 2018, as in the first quarter of the year almost USD 130 thousand in wines and grape products were traded with the Land of the Queen.
About Wines of Brasil and 100% Grape Juice of Brazil
Wines of Brasil and 100% Grape Juice of Brazil are initiatives to commercially promote Brazilian wines, sparkling wines, and grape juice in the foreign market, developed since 2002 between Ibravin and Apex-Brasil. The sector projects currently rely on the participation of 42 wineries. Their target markets are the United States, United Kingdom, China, and Paraguay. In recent years, nearly 95% of the companies that adhered to the initiatives were able to continue exporting, due to the support and training programs offered and the sector’s work in consolidating the national labels’ image Abroad. More information can be found on www.winesofbrasil.com, www.grapejuiceofbrazil.com, and www.ibravin.org.br.
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