Rounds included more than 130 Brazilian and foreign representatives. The result of the projection expected to be reached on the next 12 months was presented on Thursday 25.
More than R$ 6 million in business projected for the next 12 months and around 700 contacts. The result of the Wine South America (WSA) Buyer Project, presented at a meeting of the Deliberative Council of the Brazilian Wine Institute (Ibravin), was considered positive by the segment and in particular by the nearly one hundred Brazilian wineries who participated in the international fair, in late September, in Bento Gonçalves (RS). The action was made possible through a partnership between the company Milanez & Milaneze - representative of the Veronafiere group - with Ibravin, Sebrae Nacional and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil). In the first edition a participation of about six thousand visitors was registered, with the presence of 250 exhibiting brands.
In the export-facing Buyer Project, 22 wineries participated in more than 400 business rounds with representatives of companies from 10 countries - Chile, Peru, Paraguay, Colombia, Panama, United States, Canada, United Kingdom, Spain and Russia. To encourage sales in the domestic market, the Project brought together buyers from the 25 Brazilian states, who prospected businesses with 65 wineries expected to result in R$ 2.5 million in sales over the next 12 months. In the action focused on the foreign market, the 30 buyers sent about R$ 3.5 million for the same period.
Ibravin's promotion manager, Diego Bertolini, says the Buyer Project was one of the main initiatives carried out at the fair, highlighting the time of year as strategic for the closing of business. “The arrival of more than 130 buyers, among Brazilian and foreign representatives, and the turnover sent helped boosting sales for the end of the year,” he believes. Bertolini adds that in the international field the highlight was the presence of 70% of buyers from Latin American countries, showing the potential of this market for Brazilian wine.
The commercial director Franco Perini participated in the business rounds with national buyers and highlighted the project as an important relationship platform. According to him, more than closing deals, the objective is to receive buyers in the region to associate commercial activities with tourism and gastronomy. “Those are factors that help in this type of action. Receiving buyers well, showing news, but also providing moments of leisure for these visitors. All this helps us achieving the main objective that is the sale,” he believes.
International agent Mari Balsan praised the focus on buyers coming from South America. According to the executive, there are many advantages negotiating with neighboring countries. “The proximity to these markets ends up generating lower costs, shorter time to ship, turning the whole logistics easier,” she summarizes.
Mari emphasizes that Brazil has a positive image with Latin America countries, which helps closing deals. “It is important to strengthen ourselves as a block of producing countries, which also helps in other markets, such as Europe and Asia,” she says.
Highlight for Brazil and praise for national sparkling wines
More than the positive numbers released, the first edition of Wine South America was marked by the quality of the products presented, the organization of booths and the international recognition of wines, especially, the Brazilian sparkling wines.
Among 50 technical contents, such as lectures and guided tastings, the presentation of the British Master of Wine Alistair Cooper, which praised the quality of the Brazilian sparkling wines during the WSA lecture, was highlighted. According to him, the variety of styles, the ability to produce with professionalism in both the Traditional and the Charmat methods and the cost-benefit are among the attributes of the drink.
“Brazil is being Brazil with respect to the elaboration of sparkling wines. It is not trying to be Champagne or Asti, and that's very good. Surely, Brazilian sparkling wines are the best in Latin America and I am very excited to be able to taste them and know more about them,” he said.
Another attraction of the WSA first edition was the Catad'Or Wine Awards, which evidenced a sparkling Brazilian muscatel among the 11 champions and also distinguished nine other national products. When commenting on the result, the executive director and organizer of Catad'Or, Pablo Ugarte, agreed with Cooper's opinion on Brazilian sparkling wines.
Ugarte recalls that he had a first contact with the product in a competition in France and since then has included the best sparkling category of the Southern Cone in the awards. “The subtlety, elegance, balance between acidity and fruit and aromatic intensity are some of the qualities observed in the Brazilian sparkling wines and that are recognized in competitions worldwide,” he explains. Ugarte was also impressed with the quality of some other Brazilian wines tasted at the fair, especially products with guard potential.
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