Labels of the project’s member companies will be tasted by buyers at Sitt, on the 18th and 20th of this month. Other activities in the country are targeted towards consolidating image and increasing sales in the world’s second largest importing market in volume
Taking Brazilian wine to events targeting buyers, to the window displays and wine glasses of consumers from the Queen’s Land is on Wines of Brasil’s agenda this month. On the 18th (Monday) and 20th (Wednesday), 10 member companies of the sector project will participate in Sitt Autumn, for professionals of the trade, in the cities of Bristol and London, respectively. The public will have access to 15 products (complete report below), with greater attention to Brazilian sparkling wine. Even in this month, two promotions are in development in the country: Eat Out, Drink Brazilian, with wine-by-the-glass sales, and the Window Display Competition. In partnership between the Brazilian Wine Institute (Ibravin) and the Brazilian Trade and Investment Agency (Apex-Brasil), Wines of Brazil works to promote Brazilian wines in the international market.
Ibravin’s Promotion manager, Diego Bertolini, affirms that the project’s initiatives in the United Kingdom aim to leverage Brazilian wine’s image in the second largest importing market of the beverage in the world in volume – the first being Germany. The director reinforces the range of activities, which focus as much on off-trade, in the case of the Window Display Competition, as on on-trade, through Eat Out, Drink Brazilian. “Besides these activities to promote and give exposure to the image of Brazilian wine in the international market, Wines of Brasil develops a sell-out job along with the wineries, distributors, and other trade partners. The goal is to increase exports and, increasingly, aggregate value through products that represent the Brazilian vocation for fresh, fruity products, represented very well by our sparkling wines,” he emphasizes.
Eat Out, Drink Brazilian stimulates the green-yellow labels’ sale and promotion in the United Kingdom. Bars and restaurants have until the end of October to execute a job giving exposure to the Brazilian brands present in the country through wine-by-the-glass sales. The prize for the enterprise evidencing the largest increase in Brazilian product sales will be a trip to Serra Gaúcha.
Still in relation with promoting Brazilian wine in the United Kingdom, until the beginning of October, the winners of the Window Display Competition, which awards the most creative window displays with the Brazilian wine theme, will be known. Fifty stores more are participating in the 3rd edition of the contest. First place will also win a trip to Serra Gaúcha.
Sitt should leverage sales to the United Kingdom in the second semester
The United Kingdom is one of the target markets of the export project Wines of Brasil, next to the United States and China. Last year, Brazil exported 173,600 liters of wine and sparkling wine to the United Kingdom, resulting in US$ 760,400. For Judy Kendrick, from Wines of Brasil’s Public Relations agency in the United Kingdom, the companies’ participation in Sitt will help to propel the result registered in 2016, since the event gathers the country’s main importers. “It is an event participated widely by buyers and the press, which also ends up being great for giving exposure to the products to consumers. We are anxious to show the 15 wines of different producers and help them increase distribution of Brazilian labels in the UK market,” she anticipates.
More information about Sitt can be accessed at http://www.sittastings.com/exhibit/autumn
Curiosities about the English market:
- In 2016, 173,659 liters of Brazilian wines and sparkling wines were commercialized to the United Kingdom, 104.56% more than in 2015;
- The value exported last year to the British market was US$ 760,455, representing an 87.5% increment over the previous period;
- Until 2018, the projection is that the English should reach consumption of 24.6 liters per capita;
- There are 30 million regular wine consumers in the United Kingdom;
- According to data from the International Organisation of Vine and Wine (OIV), the United Kingdom is the world’s second largest wine importer after Germany.
Brazilian labels present at SITT Autumn
Aurora Pinot Noir
Basso Virtus Moscato
Casa Perini Macaw Tannat
Casa Valduga Arte Tradicional Brut
Domno Ponto Nero Brut
Domno Ponto Nero Moscatel
Don Guerino Rosé Moscatel
Lidio Carraro Agnus Merlot
Lidio Carraro Dádivas Chardonnay
Salton Brazil Intenso Brut Glera
Salton Intenso Tannat
Sanjo Nobrese Chardonnay
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