National actions that celebrate wine tourism occur in five cities of Rio Grande do Sul and one municipality in São Paulo. Schedules will be promoted from 9 to 13 November
As of this year, countries linked to wine production are celebrating World Wine Day. The festival takes place on the second Sunday of November, when only the European Wine Day was celebrated, an allusive action that encouraged producers from other continents to join the world cause. In this first edition, besides Brazil, countries like Italy, France, Portugal, Spain, Uruguay, Argentina and Chile also promote activities. The initiative is carried out by the European Network of Wine Cities (Recevin) and was sewn in Brazil through the International Wine Tourism Association (Aenotur). The national programming was stimulated by the Brazilian Wine Institute (Ibravin).
For the premiere, ventures of the Serra Gaúcha and Campanha Gaúcha, and São Roque Roadmap, in São Paulo, were organized individually and/or through public support and representative entities. This year, 17 national actions in allusion to the date will be promoted from 9 to 13 November. The program includes meat cuts with harmonized lunch, wine sale at cost price, art exhibition amid the vineyards, tractor ride, theme tastings, wine screening, sunset (party held in the evening) and up to seminar of wine tourism. In order to carry out activities in honor of the World Wine Day, any initiative that is part of the itinerary can promote actions in favor of the initiative.
"Ibravin encourages the industry so that wineries, hotels, restaurants and shops located on wine tours commemorate and develop specific activities for the date. The Brazilian participation in World Enotourism Day makes us connect to traditional countries in wine tourism, showing that Brazil also offers good enotouristic options and is included in the world map of the activity, "explains Diego Bertolini, Manager of Promotion of Ibravin.
In Rio Grande do Sul, the country's largest wine concentration, at least 600,000 tourists travel annually through the region of Serra Gaúcha and Campanha Gaúcha in search of the attractions provided by the world of grape and wine.
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